Marketing Program Manager

Job Description

Job Ttitle: Marketing Program Manager

Company: Information Security Media Group


Description: Our Story
is a data-driven, full-service cybersecurity marketing advisory firm catering towards B2B organizations looking to strategically target their marketing spend within cybersecurity.Our team provides clients with guidance for every step of the marketing cycle with the ultimate goal of driving tangible results & lasting success! We utilize laser-like precision to design overall marketing strategies that align with our clients’ audiences, timing, & channels for maximum impact. Our ability to harness the transformative power of innovative ideas & turn them into impactful marketing strategies that will captivate audiences, amplify brand presence, & drive remarkable results is what gives CyberTheory our creative edge & a major competitive advantage as well.The Opportunity
We are looking for a savvy Marketing Program Manager to join our fast-growing agency & contribute strategic insight & innate marketing talent to our new & existing cybersecurity clients across the globe. This role offers a unique opportunity to leverage & develop your skills in both strategy & tact as you’ll be managing entire program funnels from ideation to hands-on platform execution & optimization of digital campaigns.As Marketing Program Manager, you’ll consult with assigned clients to understand their unique organizational needs & develop strategic marketing plans to meet their goals. You’ll be collaborating with many cross-functional departments to set up, launch, & manage programs while acting independently to proactively solve problems as needed.How You’ll Make an Impact

• ​Serving as an advisor to enterprise clients, providing thought leadership & consultation on marketing strategy & program direction while guiding & managing expectations.
• Orchestrating & executing a variety of complex marketing programs & digital campaigns for assigned clients including SEO, PPC, email marketing, social media ads, programmatic, content strategy/syndication, webinars/live events, PR, & other related performance marketing activities.
• Tracking & analyzing program results, reporting successes &/or identifying gaps, & recommending actions for improvement.
• Providing white-glove customer service to high-profile clients to ensure satisfaction, maintain relationships, & drive retention.
• Managing content development & asset deliverables with internal teams & external vendors – working with agency partners & creative services providers as well as occasionally contributing copywriting &/or content reviews.
• Managing resources for each assigned project to stay on schedule & keeping internal & client teams informed on status details.
• Anticipating potential issues through frequently reviewing data & using critical thinking to implement actions needed to shift components & resolve issues.
• Effectively balance the needs of the client, agency, & partners.

What You’ll Bring to the Table

• BS/BA in Marketing or a related field of study.
• 5-10 years of experience in B2B Marketing Program Management, supporting mid-size to enterprise organizations, either internally or as a dedicated agency.
• Experience working within cybersecurity/technology verticals or supporting clients in said verticals is highly preferred.
• Marketing consultation skills & an ability to effectively navigate discovery sessions, understand complex marketing needs, & align relevant solutions.
• Hands-on campaign execution experience via respective platforms for SEM/SEO, paid search, PPC, programmatic, Social Media ads, Email Marketing/Automation, etc.
• Proficiency with leading digital marketing tools such as SEMRush, Stack Adapt, Search & Social Media platforms, Marketo, HubSpot, Google Analytics, and/or alternative technologies.
• Effective content marketing experience including content strategy development, content auditing, & creation of content such as ad copy, buyer’s journey assets, & other frequent client content deliverables.
• Knowledge of Sales/Business Development enablement & how marketing contributes to the sales pipeline.
• Data-driven & detail-oriented nature with an ability to leverage metrics to measure impact & determine actions for improvement.
• Strong communication skills & confidence engaging with stakeholders, embodying a professional business presence.

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Salary:

Location: New York City, NY

Date: Sun, 10 Nov 2024 06:47:04 GMT


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