Branding Manager with Web Development

Job Description

Job Ttitle: Branding Manager with Web Development

Company: THE BLUE PRINT UNIVERSITY


Description: Benefits:

• 401(k)
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development

About Us:Position Overview:As a Branding Manager with Web Development Expertise, you will be responsible for overseeing and executing all branding efforts across various digital and traditional channels. You will play a crucial role in defining and implementing our brand strategy while ensuring that the web presence reflects our brand vision. Your expertise in web development will allow you to manage web-related branding elements, ensure optimal user experiences, and collaborate with our development teams to create cohesive, visually engaging digital assets.Key Responsibilities:

• Brand Strategy & Management:

• Develop and implement brand strategies that align with company goals and vision.
• Maintain consistency of the brand across all channels, including digital, print, and media.
• Oversee the creation and execution of branding guidelines, ensuring consistency across all platforms and materials.
• Web Development & Branding Integration:

• Collaborate with the web development team to ensure the website and digital assets align with branding guidelines.
• Develop user-centric designs and ensure that the website reflects the brand’s identity through design, content, and user interface (UI) principles.
• Optimize website performance and implement SEO strategies in line with branding objectives.
• Design & Visual Content:

• Work closely with designers to create and update web assets such as banners, landing pages, and other digital content.
• Ensure a seamless brand experience across all customer touchpoints online, including social media, emails, and the website.
• Cross-functional Collaboration:

• Partner with marketing, development, and content teams to ensure cohesive branding across all digital campaigns.
• Provide creative direction and web development guidance for digital marketing initiatives, email campaigns, and social media efforts.
• Analytics & Reporting:

• Track and analyze brand performance metrics (e.g., website traffic, engagement, conversion rates) and adjust strategies as needed.
• Stay up-to-date with web development trends, branding techniques, and digital marketing innovations to keep the company’s brand strategy fresh and competitive.

Required Qualifications:

• Experience:

• 5+ years of experience in branding, marketing, or web development.
• Proven experience in managing digital projects, particularly in web development and online branding.
• Experience with developing fortune 500 company brands and copywriting.
• Experience with creating pitch decks and proposals.
• Skills & Expertise:

• Strong understanding of branding principles, user experience (UX) design, and web design.
• Proficient in web technologies (HTML, CSS, JavaScript) and experience with CMS platforms (e.g., WordPress, Shopify).
• Experience with design software (e.g., Adobe Creative Suite, Figma, Sketch).
• Solid understanding of SEO principles and web analytics tools (e.g., Google Analytics, SEMrush).
• Creative & Strategic Thinking:

• Ability to think both strategically and creatively, blending brand vision with technical implementation.
• Strong problem-solving skills and the ability to lead a team to execute complex projects.
• Communication & Collaboration:

• Excellent communication and interpersonal skills to work effectively with cross-functional teams.
• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines.

Preferred Qualifications:

• Experience with front-end frameworks (e.g., React, Angular) and web development best practices.
• Familiarity with A/B testing and optimization techniques for web performance.
• Knowledge of e-commerce platforms and the integration of branding strategies into online shopping experiences.

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional development and continuous learning.
• Flexible work schedule and remote work options.
• Collaborative and innovative work environment.

Salary:

Location: Dallas, TX

Date: Mon, 11 Nov 2024 05:58:11 GMT


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