Marketing Consultant III

Job Description

Job Ttitle: Marketing Consultant III

Company: Kaiser Permanente


Description: PLEASE NOTE: Salary ranges are geographically based and the posted range reflects the Northen CA region. Lower salary ranges will apply for other labor markets outside of NCAL. Kaiser Permanente is committed to pay equity and transparency. The posted pay range is based on possible base salaries for the role and does not include the value of our total rewards package. Actual pay determined at offer will be based on years of relevant work experience, education, certifications, skills, and geographic location along with a review of current employees in similar roles to ensure that pay equity is achieved and maintained across Kaiser Permanente.Job Summary:This Marketing Consultant III role is part of a newly formed – and growing – channel partner marketing team within the national marketing function. This Growth Marketing position will craft engaging programs to meaningfully reach channel partners (i.e. health insurance brokers, consultants, general agencies). This role will be a critical growth contributor to channel partner marketing goals.This position will build a deep understanding of the lifecycle for different channel partner segments. The ideal candidate will be a strategic marketer with an appetite for building things from scratch. We’re looking for a well-rounded marketer who will bring passionate storytelling, lifecycle marketing, and strategic thinking to create marketing programs such as national virtual events, and acquisition and nurture campaigns.The role will include stakeholder engagement and collaboration with data and analytics partners, creative teams, and agencies.Essential Responsibilities:

• Pursues self-development and effective relationships with others by proactively providing resources, information, advice, and expertise with coworkers and customers; influencing others through technical explanations and examples; providing occasional mentoring to team members; listening and responding to, seeking, and addressing performance feedback; creating plans to capitalize on strengths and develop weaknesses; anticipating and responding to the needs of others; and adapting to and learning from change, difficulties, and feedback.

• Completes work assignments by applying up-to-date expertise in subject area to generate creative solutions; ensuring all procedures and policies are followed; leveraging an understanding of data, and resources to support projects or initiatives; collaborating cross-functionally to solve business problems; identifying and monitoring priorities, deadlines, and expectations; communicating progress and information; identifying, recommending, and implementing ways to address improvement opportunities; and escalating issues or risks as appropriate.

• Conducts market data collection and synthesis under guidance from more senior colleagues by interpreting data and insights to turn them into actionable, evidence-based marketing plans; partnering with research and strategy teams to gather marketplace and consumer dynamics to drive marketing strategies; providing input into market research; partnering with analytics teams to drive marketing strategies and track performance; and reporting and optimizing ROI on strategies and tactics.

• Implements marketing strategies aligned with business objectives by developing strategic plan deliverables; verifying brand consistency and brand standard compliance through all marketing channels; conducting and leveraging market research and analysis to identify new opportunities and/or validate assumptions; analyzing sales and marketing metrics; creating reports and presenting results; tracking progress to overall enterprise objectives; and driving improvement and optimization efforts toward established goals.

• Implements strategic go-to-market plans by assessing and validating channel partner needs and performance on an ongoing basis; and investigating audience needs using data-driven learnings to evaluate and identify new multi-channel opportunities.

• Assists with the development and execution of integrated marketing communications strategies and programs by integrating business-to-business, business-to-consumer, and line of business; working with market research and data analytics teams to understand stakeholder attitudes and needs; translating insights into promotional strategies; working with enterprise teams to align activities; communicating consistent positioning and messages across all media; evaluating effectiveness of plans, programs, and campaigns; and making recommendations to optimize campaigns.

• Assists the creative team by gathering data, research, stakeholder input and sign-off to develop an understanding of the work; collaborating with communication and marketing teams; developing and writing creative briefs that inform and inspire writers, designers, and other creative professionals; reviewing the completed brief with more senior colleagues; and presenting the brief.

• Assists in marketing project management by developing and updating project plans; coordinating cross-functional stakeholder contacts; recommending teams based on project needs and team member strengths; adhering to project budget; participating in vendor selection; managing vendor relationships; and presenting project updates.

Salary:

Location: California

Date: Fri, 27 Dec 2024 03:13:57 GMT


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