Marketing Specialist – IAM

Job Description

Job Ttitle: Marketing Specialist – IAM

Company: Charleston Area Medical Center


Description: Job Description:Job SummaryResponsible for the development and implementation of specific tactics to achieve results for defined advertising, marketing and communication strategies for the CAMC Institute for Academic Medicine, including all Social Media channels and other media platforms. Responsible for researching, gathering and posting digital content for Omnichannel delivery, and the monitoring and reporting of all such channels.Responsibilities· Creation of overarching marketing strategies for all IAM programs, including but not limited to, recruitment efforts for new and expanding programs.· Commit to quality and accuracy of all work produced, with strict attention to graphic standards and approval processes.· Coordinate, shoot and edit short format video stories for social media and web.· Develop engaging content for social media platforms.· Ensure coverage for Social Media tracking of IAM channels and other media platforms.· Coordinate social media content delivery with the Social Media Strategist and CAMC/VH marketing team.· Responsible for the management of project execution, which may include design, layout, copywriting, supervising and coordinating production and delivery of the campaign.· Serve as a marketing representative to administrative personnel during new project development, budget preparation, and marketing plan development.· Remain current on digital marketing technologies and content management systems.· Maintain complete and accurate files of all projects to include dollars spent, details of project components (i.e., printer, contractor, etc.), results of tracking mechanisms, and other pertinent information.· Favorably represent the companies to vendors, media, and advertising solicitors to effectively maximize impact of marketing dollars.· Attend meetings, conferences and community activities on behalf of IAM as necessary.· Multitask and monitor several projects and accounts daily. Ability to work well under pressure and manage time effectively.· Assist IAM leaders with development of new and updated recruitment displays and materials for IAM program outreach opportunities.Knowledge, Skills & AbilitiesPatient Group Knowledge (Only applies to positions with direct patient contact)The employee must possess/obtain (by the end of the orientation period) and demonstrate the knowledge and skills necessary to provide developmentally appropriate assessment, treatment or care as defined by the department’s identified patient ages. Specifically the employee must be able to demonstrate competency in: 1) ability to obtain and interpret information in terms of patient needs; 2) knowledge of growth and development; and 3) understanding of the range of treatment needed by the patients.Competency StatementMust demonstrate competency through an initial orientation and ongoing competency validation to independently perform tasks and additional duties as specified in the job description and the unit/department specific competency checklist.Common Duties and Responsibilities(Essential duties common to all positions)1. Maintain and document all applicable required education.2. Demonstrate positive customer service and co-worker relations.3. Comply with the company’s attendance policy.4. Participate in the continuous, quality improvement activities of the department and institution.5. Perform work in a cost effective manner.6. Perform work in accordance with all departmental pay practices and scheduling policies, including but not limited to, overtime, various shift work, and on-call situations.7. Perform work in alignment with the overall mission and strategic plan of the organization.8. Follow organizational and departmental policies and procedures, as applicable.9. Perform related duties as assigned.Education

• Bachelor’s Degree (Required) Bachelor’s Degree in Related Field

Education: Bachelor Degree in Business, Marketing, Journalism, or CommunicationsExperience: 3 years of successful marketing/advertising experience. 3 years health care related marketing experience preferred.CredentialsWork Schedule: DaysStatus: Full Time Regular 1.0Location: Chesterfield Bldg 4-Center for Learning & ResearchLocation of Job: US:WV:CharlestonTalent Acquisition Specialist: Tamara B. Young tammy.young@vandaliahealth.org

Salary:

Location: Charleston, WV

Date: Fri, 27 Dec 2024 02:56:56 GMT


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