New Product Marketing Manager – IBU

Job Description

Job Ttitle: New Product Marketing Manager – IBU

Company: Emerson


Description: Are you looking to make an impact in the process control industry? We are an equal opportunity organization looking for a leader to develop marketing strategies for new products and solutions as part of an industry-leading business unit, passionate about understanding and solving our customers’ critical control valve needs!Conduct research to discover market problems and propose solutions that include new products, positioning and tiering strategies, and associated business plans to set and achieve sales and profitability goals.This role is intended to work globally with customers, our global marketing and sales teams, and engineering to identify, define, and develop new product concepts to expand market share.Emerson offers generous benefits, and flexible work schedules, and we are committed to a diverse workforce!In this Role, Your Responsibilities Will Be:

• Understanding Market trends

+ Research, monitor and communicate dynamics in global regions such as segment growth, new opportunities, industry trends, strategic account dynamics and competitive intelligence that impacts business performance
+ Maintain knowledge base of competitive products on the market
+ Analyze adjacent markets and acquisition targets

• Identifying Market needs

+ Conduct market research and voice-of-customer surveys and translate into market requirements and customer value propositions for current and future products/features.
+ Travel to customer and sales channel sites to interact face-to-face and understand needs.
+ Identify target market needs that can be effectively pursued by developing strong and feasible business cases

• New Product Development

+ Develop business plans and product requirements for new products identified from market research
+ Develop, clarify and maintain product requirements and effectively communicate them to engineering teams to ensure alignment with market needs
+ Communicate product vision, target market, and progress with key internal and external stakeholders across Sales, Marketing, Engineering, and leadership to gather feedback and maintain alignment

• New Product Launch and Ramp Up

+ Manage field trials and new product introduction programs for early customer adoption
+ Develop marketing collateral, bulletins and training on new products being released
+ Assist in the analysis of business trends like bookings, market participation, run rates, quote conversion rates, etc. and propose corrective strategies where applicableWho You Are:You recognize and respond to the impact of global trends on the organization. You create competitive and breakthrough strategies that show a clear connection between vision and action. You use knowledge of business drivers and how strategies and tactics play out in the market to guide actions.For This Role, You Will Need:

• B.S. Engineering or B.A. in Marketing and a minimum of 5 years of related experience
• Experience in process engineering, sales, business development, or marketing

Preferred Qualifications that Set You Apart:

• Experience in technical sales, market analysis, or business development in the industrial automation market
• MBA

Our Offer to You:This role has the flexibility of a remote work option up to three days a week. Our teams work together to ensure our chosen work schedules enable our creativity and efficiency as we serve the needs of our customers.We recognize the importance of employee wellbeing and know that to do your best you must have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide, a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson.Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.#LI-AN1Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability. With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety. We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!

Salary:

Location: Marshalltown, IA

Date: Sat, 09 Nov 2024 23:21:58 GMT


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